In the New Zealand water industry, many businesses rely on directories to get their name in front of potential clients. While directories have served as a starting point for visibility, they come with limitations. Simply listing your business isn’t enough to drive sales or secure work. That’s where watersorted stands out.

Watersorted isn’t just a directory—it’s a complete business focussed marketplace designed to streamline the buying and selling process for both service providers and equipment suppliers. Here’s why watersorted is the smarter choice for businesses in the water industry:

1. From Search to Transaction

Traditional directories help buyers find businesses, but that’s where the journey ends. Buyers must contact you separately, request information, and go through a lengthy, offline process to engage your services or buy your products.

With watersorted:

  • Buyers can search for your offerings, request quotes directly through the platform, and complete the transaction seamlessly.
  • You save time by managing inquiries and quotes all in one place, reducing back-and-forth emails and phone calls.

The result? A faster and more efficient sales process for both you and your clients.

2. Showcase What Makes You Unique

Directories often limit your ability to present your business effectively. A brief description and contact information aren’t enough to set you apart from competitors.

Watersorted allows you to:

  • Create detailed profiles with high-quality images, video, in-depth descriptions, and key features of your products or services.
  • Highlight your expertise with certifications, and client testimonials.
  • Use the Request-for-Quote (RFQ) feature to showcase solutions without publishing fixed prices, giving you control over your pricing strategy.

This means buyers see the full value of your offerings upfront, making it easier for them to choose you.

3. A Targeted Audience of Ready Buyers

Directories often cater to broad audiences, which can dilute your reach. Watersorted is built exclusively for the NZ water industry, connecting you with councils, contractors, and other buyers actively seeking solutions for projects under $100k.

By focusing on this niche:

  • You gain access to decision-makers ready to act.
  • Your offerings are presented to buyers who are more likely to convert, saving you time and effort.

4. Integrated Digital Marketing

Unlike directories that rely on buyers to search their listings, watersorted actively drives traffic to the platform using digital marketing tools:

  • SEO optimisation ensures your listings rank highly on search engines.
  • Full integration with Google Merchant Center means your products show up on Google shopping.
  • Multi-channel (Google, Meta and Linkedin) targeted ads and social media campaigns attract buyers searching for specific solutions.
  • Our platform’s design keeps buyers engaged and guides them through the purchasing journey seamlessly.

This means your products and services don’t just sit on a list—they’re actively promoted to the right audience.

5. Support for Sustainability and Recommerce

One unique feature of watersorted is its support for recommerce. If you have used or surplus equipment, you can list it on the platform to:

  • Reach buyers interested in affordable, high-quality second-hand gear.
  • Promote sustainability by keeping equipment out of landfills.
  • Earn extra revenue while supporting the circular economy.

6. Save Time and Resources

Managing your profile on watersorted is simple and efficient. Forget the hassle of maintaining a standalone e-commerce website. Our platform provides everything you need to:

  • Generate leads.
  • Respond to RFQs.
  • Close deals—all in one place.

This integrated approach saves time and resources, allowing you to focus on delivering exceptional results for your clients.

Why Settle for Less?

While directories have their place in building visibility, they’re not designed to drive transactions or streamline workflows. Watersorted goes beyond being a directory by offering a platform where businesses in the water industry can connect, engage, and complete transactions efficiently.

If you’re ready to grow your business, reach more buyers, and make the sales process easier, join watersorted today and see how we can help you achieve your goals.

If you do want to simply list your business (like a directory), you can do that on watersorted for free.